What are dealers?
In the manufacturing and auto industries, dealers are intermediaries who buy a company’s products in bulk and then sell them directly to end-users. This type of partner plays a pivotal role in getting products from the manufacturing floor to the hands of customers.
Instead of selling each car directly to the individual customer, for example, an auto manufacturer partners with various local car dealers. These dealers buy the cars, showcase them in their showrooms, and sell them to consumers.
Dealers are a common type of partner in these industries because:
- Dealers handle a lot of the heavy lifting when it comes to sales and distribution. They manage inventory, handle transactions, and deliver the product to the customer.
- Dealers are often the face of your brand to local customers. They can offer personalized service, answer questions, and provide hands-on product demonstrations.
- Dealers often have a deep knowledge of their local markets. This knowledge can be invaluable for targeting your sales efforts effectively.
- In industries like auto and manufacturing, dealers often provide after-sales service and support, including repairs, maintenance, and parts replacement.
In these industries, dealers are often an essential part of your sales strategy, helping to extend your reach and providing valuable services to your customers. When you build strong relationships with your dealers, everyone wins.