What are ecosystem analytics?
Ecosystem analytics is all about using data from key metrics to analyze and understand the entire network of relationships within your channel ecosystem – the interconnected world of partners you work with.
Imagine you’re a SaaS company and you’ve got a range of resellers, tech partners, and referral partners who help sell your software to a variety of customers. Ecosystem analytics provides you with the tools to explore:
- The effectiveness of each partner and type of partner
- Market trends and customer buying patterns
- The overall health and profitability of your partner relationships
These ecosystem analytics could reveal which partners are successfully selling the most products, which customer segments are buying the most, or which regions or industries are experiencing an uptick in sales. These insights can guide you to invest in the right types of partners and focus on the most profitable customer segments.
Ecosystem analytics offer a valuable lens to view your business and its complex web of relationships. It enables you to make data-driven decisions and strategies, giving you a solid base to optimize your operations, boost sales, and foster stronger, more engaged partnerships.