What are partner metrics?
Partner metrics refer to the measurements or data you track to evaluate the performance and effectiveness of your partners. Just like metrics in other business contexts, partner metrics can provide you with key insights to help you optimize your partnership strategy, identify areas for improvement, and measure the impact of changes you make.
The partner metrics you track will depend on your ecosystem and its goals. Some common ones are:
- Partner-generated revenue
- Average contract size
- Partner-led sales ratio
- Deal conversion rate
- Customer satisfaction rates
- Customer renewal rates
- Lead generation effectiveness
- Deal velocity and time-to-close
- Marketing ROI and campaign success
- Training completion rates
- Market share growth
- Opportunity pipeline size
- Partner profitability
- Joint business planning success
- Customer support ticket resolution time
These metrics can apply across various industries, from technology to manufacturing. The key is choosing the right set of metrics that align with your specific business goals and partner strategy.