What are partner motions?
Partner motions refer to the general collection of actions and strategies you implement within your ecosystem to drive your desired results, such as generating sales or enhancing customer experience. Essentially, they are the movements that your partners make to achieve your shared goals, and they can include sales, marketing, or support-related activities.
A few common partner motions include:
- Sales motions: Partners can take the lead on selling your products or services, whether through their established customer networks or by reaching out to new prospects. This could involve everything from demonstrations to closing deals.
- Marketing motions: These actions involve partners promoting your offerings. It could include activities like conducting webinars, creating content, or launching joint marketing campaigns.
- Training motions: Here, partners might participate in educational sessions about your products or services. This can equip them to sell more effectively and provide better customer support.
- Support motions: Partners may provide customer support or implementation, troubleshooting problems and answering questions about your offerings.
In different industries, these motions will look slightly different, but the fundamental principle remains the same: it’s all about partners taking action to drive success in your indirect sales strategy. Effective partner motions are strategic, clear, and align with both your and your partner’s goals.