What is a master agent?
In the world of partnerships, a master agent is a larger entity that serves as an intermediary between larger vendors and a network of sub-agents or sales partners. The master agent’s role is to help vendors reach a broader market without the need for direct management of multiple, smaller sales partners. For example, a master agent in the telecom industry may distribute new VoIP hardware from the vendor to multiple sub-agents who then sell the product to their local markets.
Master agents typically have a few key responsibilities, including:
- Distributing products or services from the vendor to a network of sub-agents
- Providing support and training to sub-agents so they can effectively sell the vendor’s products and services
- Managing the administrative side of the business, including sales contracts and commission tracking
The benefits of a master agent model are twofold: As a business, you can leverage an existing network of sales partners to reach wider markets, and sub-agents can access a broader portfolio of products to sell, along with the necessary support to do so effectively.