Partner Directory

What is a partner directory?

A partner directory is a comprehensive list of a company’s channel partners, typically found on the company’s website. It can be a helpful tool for customers, helping them find authorized resellers, distributors, service providers, or integrators of a company’s products or services in their geographic region.

For example, if you’re a SaaS company, your partner directory may list IT consultants, managed service providers, or system integrators who can help customers implement and manage your software. Similarly, a manufacturing company might have a directory of authorized resellers and distributors worldwide.

Having a partner directory can be beneficial because it:

• Increases visibility for your partners, which can help boost their business
• Guides customers to partners they can trust, enhancing their buying experience
• Maintains your brand integrity by steering customers away from unauthorized resellers

The information in a partner directory often includes the partner’s name, location, contact information, and areas of specialization. Some companies also use badges, certification awards, or ratings to indicate a partner’s status or performance level within their partner program.

It’s crucial to keep your partner directory up-to-date to ensure customers always have access to the latest information. A well-maintained partner directory can be a win for you, your partners, and your customers.

Related content:

Impartner Marketplace | Partner Network | Partner Marketplace | Partner Portal