What is a partner portal?
A partner portal is a dedicated online platform that gives your channel partners access to the resources and support they need to succeed. Think of it as a one-stop shop where your partners can find everything from product information and marketing materials to training programs and sales tools. For example, your partner portal could provide product specifications, demo videos, marketing collateral, and pricing sheets to help partners understand your product inside and out.
However, a partner portal is only the start. This portal is often an integrated part of a larger partner relationship management platform (PRM) with the overarching goal of equipping partners for success. PRM software, including a portal, takes a holistic approach to partner lifecycle management. It can offer a variety of resources, including:
- Marketing materials and collateral
- Product information, pricing, and specifications
- Automated, personalized partner onboarding journeys
- Pipeline management synchronized with a CRM system
- Training courses and certification management
- Performance tracking and tiering
- Advanced analytics and reporting
- Access to support and technical resources
A partner portal alone is primarily geared towards providing fundamental resources, while PRM elevates partner relationship management to a more strategic and comprehensive level, facilitating business growth and success.
In essence, a partner portal streamlines the flow of information between you and your partners. It encourages communication, simplifies processes, and provides the necessary tools and resources to drive partner success, contributing to the overall growth of your indirect sales strategy.