What is a PRM application?
A PRM application, short for partner relationship management application, is a digital solution that makes it easier for you to manage your end-to-end channel partner ecosystem. It’s like a one-stop-shop for everything you need to strengthen and streamline your indirect sales strategy.
Imagine you have a network of channel partners who help you sell and support your products. Keeping track of their sales, providing them with marketing materials, communicating updates, and monitoring their training—all of this can get overwhelming fast when you’re doing it manually in emails and spreadsheets. This is where a PRM application comes in.
A great PRM application can make it easier for you to automate and streamline the key parts of your partner management, including:
- Onboarding: Bring on new partners quickly and efficiently, making sure they have all the information and tools they need to start.
- Communication: With a built-in partner portal, a PRM application can centralize and streamline communications between you and your partners, ensuring everyone is on the same page.
- Training and support: Access a platform for delivering training and support to your partners, ensuring they’re equipped to sell and support your products effectively.
- Deal registration and tracking: Enable partners to track sales and deals, giving you real-time insights into your partners’ performance.
- Resource management: Offer a central location for sharing marketing materials, product information, and other resources your partners need.
- Referral tracking: Automate new referrals from affiliate and influencer partners to effortlessly manage commissions and more.
A PRM application is like the backbone of your channel sales strategy, supporting you in managing and maximizing your partner relationships. By making the process smoother and more efficient, it allows you to focus on what matters most: growing your business.
Ready to find the right PRM application for you? Each day millions of partners in nearly every industry across the globe access Impartner. Why? Because the partner experience matters and leading channel organizations agree. Impartner is the fastest-growing, most award-winning channel management solution provider on the market. Our partner relationship management (PRM) and through channel marketing automation (TCMA) solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint.
From partner training and certifications to communications, business planning, and performance compliance, Impartner handles it all and more with best practices and automation built-in. Need to accelerate your partnerships? We’re ready when you are.