What is a reseller agent?
In the context of channel partnerships, reseller agents are individuals or businesses that act on behalf of a reseller to promote and sell the reseller’s products or services. Essentially, this agent connects resellers with their potential customers.
For instance, let’s say a SaaS company has a line of small business accounting software. A reseller purchases the software, and the reseller agent promotes and sells it to their small business clients on behalf of the reseller.
Reseller agents typically earn a commission based on the volume or value of the sales they secure, offering a win-win situation where both parties grow faster together. They’ll manage sales and marketing efforts directly, like lead generation, closing sales, and maintaining customer relationships. Generally, these reseller agents have deep knowledge of the product or service they’re selling, so they’re able to communicate its benefits and features effectively to potential customers.
Reseller agents are an essential part of the indirect sales channel, helping to drive sales, expand reach, and bring products and services to market.