What is channel activation?
Channel activation is the process of engaging and enabling your partners to effectively sell, market, and support your products or services. To do so, you’ll provide your channel partners with the resources, training, tools, and support they’ll need. Channel activation aims to maximize partner performance, drive sales, and enhance the overall effectiveness of your channel ecosystem.
Common channel activation activities include:
- Partner onboarding, training, and certification
- Access to marketing collateral, sales playbooks, technical documentation, and other support materials
- Joint business planning meetings
- Performance tracking
- Deal registration setup
- Incentive programs
For example, if you were managing a partner program for a cybersecurity software company, you may offer comprehensive training programs to educate partners about your cutting-edge security solutions, access to marketing materials and co-branded campaigns, and more. Ongoing communication channels, like newsletters and webinars, would ensure your partners stayed up-to-date with the latest threat intelligence and product updates.
Through these initiatives, you’d ensure your partners are not only well-prepared but also motivated to champion your security solutions, thereby strengthening your position in the market.