What is digital enablement?
In the context of partnerships, digital enablement focuses on using digital tools and technologies to empower your partners, enabling them to sell more effectively.
Think of it as giving your partners a supercharged toolbox. This isn’t just about providing them with a product to sell, but also giving them the digital resources, automated tools, and on-demand materials that they need to make selling and supporting your product easier, more efficient, and ultimately, more successful.
Let’s dig into what digital enablement might look like for you and your channel partners:
- Training and education: Offer on-demand online training modules, learning journeys, certifications, and more to help your partners understand your products better.
- Marketing tools: From digital brochures to customizable, co-branded collateral, providing your partners with ready-to-use, brand-consistent marketing resources can enhance their promotional efforts.
- Lead management: Ensure partners can seamlessly register and manage leads with automated tools.
- Sales analytics: Leveraging digital platforms to share real-time sales data with your partners can help them identify opportunities and refine their sales strategies.
- Communication platforms: An online partner portal can streamline communication between you and your partners, keeping everyone updated and on the same page.
In the channel world, the most powerful digital enablement tool is an end-to-end partner relationship management (PRM) platform, like Impartner. With features like on-demand onboarding and training, co-branded marketing collateral, lead management, performance tracking, and more, a PRM is the leading way to manage your partner relationships with ease.
Digital enablement is about leveraging technology to enhance your full indirect sales process and empower your partners. By giving your partners the tools and resources they need, you’re setting them up for success in today’s digital age.