What is partner certification?
Partner certification refers to the process of verifying that your partners have the necessary knowledge, skills, and competencies to sell and support your products or services. It’s like giving your partners a seal of approval, validating their expertise in your offerings and industry.
Imagine that you’re a company that has developed a new AI-based tool for the manufacturing industry. To ensure your partners can effectively sell this tool and answer customer questions, you create a certification program that includes training on the tool’s features, the benefits it offers to manufacturers, and common use cases or success stories. After the training, partners would take an exam. If they pass, they’re certified.
Certification programs usually follow a few steps:
- Training: Partners brush up on their knowledge with eLearning courses, webinars, or hands-on workshops to learn the necessary knowledge and skills.
- Assessments: After they’ve finished training, partners take exams or practical tests to validate their understanding.
- Certification award: Successful partners are awarded a certification, demonstrating their competence in selling and supporting your offerings. Many of these have graphics that can be added to social media or websites to boost their own reputation.
Partner certification programs have several benefits. They ensure your partners are well-equipped to represent your brand, enhance the credibility of your partners in the eyes of customers, and can even be a part of your partner incentive programs, encouraging more partners to get certified.