What is partner training?
Partner training is a critical component of any successful channel ecosystem. It involves providing your partners with the knowledge and skills they need to sell and support your products effectively. The importance of partner training can’t be overstated. Well-trained partners can better represent your brand, close deals faster, and provide superior service to your customers, all contributing to a stronger partner ecosystem and improved channel sales.
Training can be delivered through various formats like online courses, webinars, in-person workshops, or even annual partner events. Continuous learning and refreshers are also critical as your products, markets, and customer needs evolve over time.
What will you cover in your partner training? It will vary greatly on your business goals, the size and scope of your partner program, and each partner’s unique needs. In general, you’ll cover topics like:
- Product knowledge: This includes in-depth information about your product or service, its features, benefits, and the value it brings to your customer.
- Sales and marketing strategies: Teach your partners about effective selling techniques, brand positioning, and marketing tactics that align with your company’s strategies.
- Technical skills: Offer technical training to help partners understand the intricacies of your industry and product, enabling them to troubleshoot problems and provide better customer support.
- Industry insights: Provide partners with knowledge about your industry, including trends, challenges, and competitive landscape.
No matter which industry you’re in, investing time and resources into your partner training efforts is a key step in building a thriving channel partner program.