What is PRM software?
Partner relationship management (PRM) software is a critical tool that helps your business manage and optimize relationships with channel partners. Great PRM software can serve as a one-stop platform where you and your partners can collaborate more effectively, maximizing sales, improving your partner engagement rates, and your overall customer experience.
At its core, PRM software facilitates seamless communication and collaboration between you and your partners. It encourages greater partner engagement within your ecosystem, making you your partner’s #1 pick. The best PRM software solutions offer these features:
- Personalized partner onboarding
- Training and certification programs
- Deal registration tools
- Marketing and sales enablement tools
- Performance tracking and scoring
- MDF management
- Partner business planning
- Marketing automation tools
- Referral automation
Part of any great PRM software is a centralized online portal where partners can access all the resources they need on-demand, from training materials and product information to marketing collateral and sales tools. This means that instead of spending time searching for information or waiting for responses, your partners can focus on what they do best: selling your products or services.
The benefits of PRM software extend beyond simple efficiency. With a comprehensive view of partner activities and real-time analytics, you can better support your partners, identify high performers, and uncover new areas for growth.
Ready to find the right PRM software for your program? Each day millions of partners in nearly every industry across the globe access Impartner. Why? Because the partner experience matters and leading channel organizations agree. Impartner is the fastest-growing, most award-winning channel management solution provider on the market. Our partner relationship management (PRM) and through channel marketing automation (TCMA) solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint.
From partner training and certifications to communications, business planning, and performance compliance, Impartner handles it all and more with best practices and automation built-in. Need to accelerate your partnerships? We’re ready when you are.