What is reseller management?
Reseller management refers to the strategies and activities you use to engage, support, and coordinate with your reseller partners. Great reseller management strategies can significantly boost your company’s growth by helping you tap into your partners’ existing customer base and market expertise.
Imagine you’re a cybersecurity company. You’ve built industry-leading software solutions but want to expand into new markets. You form partnerships with resellers that have an established presence in these new target markets. Now, your challenge is to manage these relationships effectively to maximize growth.
Partner relationship management solutions empower you to streamline these processes into one single platform that manages:
- Regular communication: Meet the needs of your resellers, get their feedback, and keep them updated about product changes, marketing strategies, and company news.
- Deal registration: Enable partners to register leads and tracks deals directly in your partner portal.
- Training and support: Onboard and train partners on everything they need to know about your products and industry.
- Marketing and sales enablement: Provide the resources your resellers need to sell your product effectively, like product demos, sales training, and co-branded marketing materials.
- Performance tracking: Monitor your reseller performance to find your top performers, discover ways to optimize your strategy, and measure your program’s effectiveness.
Reseller management is all about nurturing relationships and creating a win-win scenario for you and your partners. When built on the foundation of cooperation and communication, it can be a game-changer and accelerate your overall business growth.