HyperscalerGTM | The Future of Partner-to-Marketplace Automation
HyperscalerGTM | The Future of Partner-to-Marketplace Automation
Platform
Why Impartner
See why customers and analysts choose us.
Partner Relationship Management (PRM)
Manage the full partner journey.
Partner Marketing Automation (PMA)
Drive more leads with less work.
Partner Communications
Activate your partner audience.
Partner Services
Let us run PRM for you.
Applications
Aimi Intelligence Layer
AI for partner revenue orchestration.
Partner Lifecycle Management
Automate onboarding, training & revenue-driving growth.
Pipeline Management
Sync deal registration and partner leads with CRM.
Partner Training & Certification
SCORM-enabled courses, quizzes & progress tracking.
Market Development Funds
Hand requests, fulfillment, and ROI analysis.
Impartner Marketplace
Bring lead generation for partners to your corporate website.
Partner Business Planning
Share, create, and track goals together.
Tiering and Compliance
Incentivize partner performance, automate compliance management.
Reporting and Analytics
Know what drives mutual revenue.
Paid Media Marketing
Connect local partners with local leads via Google.
Referral Automation
Effortlessly generate more leads from more types of partners.
HyperscalerGTM
Automate partner-to-marketplace workflows across AWS, Microsoft Azure, and Google Cloud.
Integrations
All Integrations
Seamless integration with your existing tech stack.
Experts Across
Industries
Trending
Resources
Fresh perspectives and outstanding events found here.
About
Impartner
We have a mission to boost your bottom line.
Awards
& Recognition
We get the honors, you get more sales. You win.
Partners
Tap into a wealth of channel knowledge and expertise with our certified partners.
Resource
Center
Insights to up your partnerships game.
Industry Insights
ROI Calculator
Case Studies
Guides
Partner Glossary
Events
Wherever you go, there we are.
Upcoming Events
Webinars
Multiply ImpartnerCon
EMEA PX Summit
Previous MasterClasses
Platform
Why Impartner
See why customers and analysts choose us.
Partner Relationship Management (PRM)
Manage the full partner journey.
Partner Marketing Automation (PMA)
Drive more leads with less work.
Partner Communications
Activate your partner audience.
Partner Services
Let us run PRM for you.
Applications
Aimi Intelligence Layer
AI for partner revenue orchestration.
Partner Lifecycle Management
Automate onboarding, training & revenue-driving growth.
Pipeline Management
Sync deal registration and partner leads with CRM.
Partner Training & Certification
SCORM-enabled courses, quizzes & progress tracking.
Market Development Funds
Hand requests, fulfillment, and ROI analysis.
Partner Business Planning
Share, create, and track goals together.
Tiering and Compliance
Incentivize partner performance, automate compliance management.
Reporting and Analytics
Know what drives mutual revenue.
Paid Media Marketing
Connect local partners with local leads via Google.
Impartner Marketplace
Bring lead generation for partners to your corporate website.
Referral Automation
Effortlessly generate more leads from more types of partners.
HyperscalerGTM
Automate partner-to-marketplace workflows across AWS, Microsoft Azure, and Google Cloud.
Our Integrations
Seamless integration with your existing tech stack.
Experts Across Industries
Trending Resources
Fresh perspectives and outstanding events found here.
View All
Map Your AI Partner Success Path
How to Win Hyperscaler Marketplaces
Create a ROI-Driving Partner Experience
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“Grow” may be a goal but it is no strategy. Differentiating between the two is just one of the many things you need to understand as you begin to build your channel.
Changes that were working their way through the information and communications tech channel have accelerated as a result of Covid-19, new business models and powerful automation platforms. So says Rod Baptie, founder and managing director of Baptie & Co., one of the tech industry’s most influential events and networking businesses.
You can do many things with your Marketing Automation Platform (MAP) — generate leads, coordinate campaigns and measure marketing efficacy, among other things — but you cannot use it to effectively market your products and services through partners.
Impartner, the world leader in partner automation technology, is unveiling updated Through Channel Marketing Automation (TCMA) technology that removes the obstacles that have historically kept partners from utilizing vendor provided tools and benefits.
If you are not familiar with the concept, “partnercentricity” is a business concept that took hold among tech vendors several years ago. It’s the idea that everything a company does must have a partner-centric component baked in from the start.
Making partner marketing FREE might not be the first thing that pops into your head when you think of ways to improve your messaging and communications, but it might be the best idea for your improving business.
If you’re new to channel sales or management, or even a seasoned veteran of partnering, you likely have many questions on key aspects of your job. You may even wonder how other channel chiefs at companies like yours operate. Impartner Channel Chief Advisory Board (CCAB) member Theresa Caragol unpacks commonly held misperceptions. And she would know.
Ever feel like retiring your channel sales quota is akin to taking down Goliath? If you do, then take heart: you can overcome your quota Goliath just like David overcame the Philistine who stared him down. Some new thinking may help your cause. To stimulate new ideas, here are three questions that every channel sales manager and channel salesperson should consider at the start of every month, quarter and year.
If you expect channel partners and business allies see the world through your lens given how much time, money and energy you invest in them, then here’s another news bulletin: your expectations are unrealistic. Chances your priorities are, too.
