Partner Experience Excellence:

Confluent has redefined the partner experience with a highly customizable and transparent platform, giving partners full visibility into their business activities. Their seamless, user-friendly approach fosters collaboration and trust across the ecosystem.

Best Partner ROI Impact:

Confluent has also delivered outstanding ROI by streamlining partner engagement through automation and self-service. Their partner portal enhancements have driven a 150% increase in usage and an 80% surge in registered referral opportunities, while achieving significant operational cost savings. Congratulations to Confluent!

Best Use of Data:

Smartsheet also takes home the award for Best Use of Data, investing in real-time analytics and program compliance tools that provide actionable insights into partner performance. Their strategic use of data has improved pipeline visibility, engagement tracking, and overall business planning.

Best in Partner Engagement:

Smartsheet has built an incredibly engaged partner ecosystem, with 68% of active partner users logging into their portal and a 71% monthly engagement rate across their Silver, Gold, and Platinum partners. Their efforts have resulted in 8,494 leads added and 1,110 deals registered through the portal – showcasing an impressive level of partner activity.

Best in Partner Engagement:

Palo Alto Networks’ LaunchPad program has set a new standard for partner engagement, driving impressive growth in logins, new users, and content syndication. With innovative incentives and automation, they’ve transformed how partners execute marketing campaigns and drive pipeline growth.

Best Partner ROI Impact:

Siemens made a bold shift by placing partner marketing directly in the hands of their global sales team, significantly increasing partner adoption and engagement. Their strategic rollout of Impartner’s TCMA tools has created measurable ROI across multiple regions.

Innovative Partner Enablement:

Anaplan has taken a forward-thinking approach to partner enablement, leveraging new tools and strategies to drive ecosystem success. Their commitment to innovation has empowered partners with the knowledge and resources needed to accelerate growth.

Most Creative Co-Marketing Campaign:

Trinasolar’s Discover the Beauty of Solar campaign drove incredible global engagement, generating 710K+ views and 51 business cases. By leveraging social media, partner storytelling, and gamification, they created a standout co-marketing initiative.

Big Vision Award:

Business goes with GoTo. Michael Day, VP of Global Partner Sales at GoTo, earned the Big Vision Award for transforming the company’s channel program into a thriving Global Partner Program with 17,414 partners worldwide. Under his leadership, 80% of sales now come from indirect channels across diverse regions. Mike’s strategic initiatives, including product expansion and successful launches in LATAM, contributed to GoTo’s global success. His focus on genuine partnerships is reflected in a Partner NPS Score 20 points higher than the industry average, underscoring his significant role in both channel and overall company achievements.

Most Creative Co-Marketing Campaign Award:

Best Use of Digital Marketing Award:

Golden Achievement Award:

Rising Star Award:

Vertiv™️is a global leader in designing, building, and servicing critical infrastructure, supporting vital applications for data centers worldwide. Adina Alexa, Vertiv™️ Partner Enablement Platform Manager, is recognized as a Rising Star by Impartner, credited for her leadership and instrumental role in the design, deployment, and significant growth of their Partner Relationship Management (PRM) Portal, contributing to a substantial increase in user engagement, partner companies, and languages supported, while consistently driving innovation and collaboration across teams.

Accelerator Award:

Vertiv™️ is a global leader in designing, building, and servicing critical infrastructure, supporting vital applications for data centers worldwide. Martin Coulthard and the Vertiv™️ team, have been honored with the prestigious Accelerator (Impartner Choice) Award for their innovative partner ecosystem growth and digital experience enhancements, driven by close collaboration with Impartner. Through streamlined operations, strategic initiatives, and enhanced user engagement, they’re setting new industry standards and continuing our accelerated journey to success.

PX Factor Award:

Best Referral/Affiliate Strategy Award:

Multiply Effect Award:

Best Use of Data Award:

Best in Partner Engagement Award:

Lookout is the cybersecurity platform built to stop modern breaches as swiftly as they unfold, from the first phishing text to the final data grab. Dinara Bakirova with the Lookout team has been awarded the Best in Partner Engagement Award for their outstanding achievement in creating the Lookout Partner Hub, which has significantly enhanced the partner experience through streamlined onboarding, comprehensive training, and more. Their innovative approach, evidenced by universally positive feedback, exemplifies their commitment to empowering partners and driving mutual success within the ecosystem.

Partner Ecosystem Growth Explosion:

Generating Optimal Partner Syndication and Communication:

Defying limitations with Partner Marketing Capabilities:

Growing Channel ROI:

Personalizing the Partner Experience:

Pushing the Limits with Customization:

Most Effective Partner Program Reinvention:

Redefining Amplification and Product Integrations:

Disrupting Partner Experience for Telecom:

Revolutionizing the Partner Portal:

Advancing Marketing Automation with Google Ads for the Channel:

Through Channel Marketing Automation Trail Blazer:

Pushing the Limits with Automation:

Consistent Worldwide Partner Experience:

Providing Personal Experience with CMS:

Enabling Partner Personalization:

Enabling Doctors and Nurses Real-Time Data and Testing Using “Partner Tech”:

For making medical professionals “the partners,” Illumina ensures the marketing and educational materials are understood and gives them the path to improve the media experience for the end consumer.

Disrupting Partner Experience for Fintech:

For creating multiple automation journeys that not only ensure partners the platform but also have access to APIs and the technology ecosystem necessary to deliver global economic scale in the fintech industry.

Advancing Partner Automation for the Automation Industry:

For excellence in workflow automation of the partner experience that sets a new industry bar in making things easy, fast and powerful for the partner.

Revolutionizing Partner Demand Generation:

For creating the most automated, adoptable ecosystem to engage partners fully in demand generation and driving revenue growth for both the company and partners.

Redefining Partner Communications:

For ensuring every partner across the globe receives a constant steady drumbeat of communications, tailored specifically for them, in the language of their choice.

Consistent Worldwide Partner Experience:

For giving every partner, in every business across the globe the same effective experience, enhancing partner engagement and loyalty.

Most Effective Partner Program Reinvention:

For completely reinventing the company’s partner program to transform the way Fujitsu manages their services businesses through partners.

Partner Ecosystem Growth Explosion:

For a razor-sharp focus on onboarding and education and partner engagement, which allowed the company to step into the direct sales channel and rapidly turn it into a scale pedal for the business.

Partner Communications Revolution:

For consolidating multiple newsletters on multiple systems in multiple languages consolidated into one, automated solution to streamline communications and get the right info, to the right partner, at the right time, in the right language.

Rapid Digital Transformation:

For an accelerated effort to push the company through a channel technology digital transformation in record time-accelerating value for partners and time to value for the solution.

Lodestar for the Security as a Service Channel:

For innovation in creating a digital experience for a Security as a Service business that rocketed their channel ahead and enabled a full-scale cloud transformation for the partner system.