Impartner Inside

Your Guide Through the Channel

CATEGORY

Channel 101

Channel Basics Revealed: The Pros and Cons of Exclusive Partner Deals

Channel Basics Revealed: The Pros and Cons of Exclusive Partner Deals

When building a channel program, prepare yourself for an inevitable question from one or more partners: “Are you willing to sign an exclusive deal?” The question often pops up when you enter a new market and/or when a partner senses a unique sales opportunity that revolves around your product or service. It’s a conversation you should prepare for as you build your partner program.

read more