How to Win Hyperscaler Marketplaces
Create a ROI-Driving Partner ExperiencePRM 3.0
The only end-to-end partner revenue management platform
Next generation PRM brings together partner data, workflows, automation, AI, distribution, and cloud marketplaces to help organizations orchestrate partner-influenced revenue at scale across their entire ecosystem.
One platform. Every partner revenue motion.
Recruit & Activate:
Find and activate the partners with the greatest potential.
Enable & Grow:
Give partners the training, content, guidance and incentives they need to perform.
Market & Generate Demand:
Activate partners through TCMA, MDF, paid media, marketplaces and other demand-generation motions.
Sell & Co-Sell:
Manage leads, opportunities, deal registration, partner collaboration and co-selling.
Quote & Transact:
Connect CPQ, distribution and hyperscaler marketplaces to move partner opportunities toward revenue.
Measure & Optimize:
Connect ecosystem activity to pipeline, revenue, customer outcomes and ROI.
Meet Aimi.
Intelligence that turns partner data into action.
Partner data is only valuable when it helps you decide what to do next.
Aimi, Impartner’s AI-powered intelligence, turns ecosystem data into actionable insights, revealing priorities, identifying performance gaps, uncovering growth opportunities, and recommending the next best action.
Instead of spending hours interpreting dashboards and preparing QBRs, partner teams can focus on the decisions that move revenue forward.
With Aimi, you can:
The PRM 3.0 platform
The next generation of Partner Relationship Management has arrived.
PRM 3.0 brings AI, automation, revenue execution, partner marketing and performance measurement together in one connected platform, helping channel teams move faster, drive more revenue and deliver measurable partner growth.
AI-powered intelligence
Partner Management
Partner Marketing
Revenue Execution
Revenue Execution
Revenue Execution
Orchestration Studio
Measurement
From partner opportunity
to cloud transaction
Connect partner deal registration, co-selling and hyperscaler marketplace workflows so partners can participate in cloud revenue opportunities without navigating disconnected processes.
Unlock significant growth with Impartner
A commissioned study conducted by Forrester Consulting found that a composite organization based on Impartner customers achieved the following:
296%
return on investment over
3 years
Up to 50%
increase in partner-sourced deals
<6 months
payback period
Built to scale with your ecosystem
From emerging partner programs to complex global ecosystems, Impartner provides the capabilities, flexibility and enterprise infrastructure to support your growth.
See why partner teams choose Impartner
Frequently asked questions about partner revenue management
What is PRM 3.0?
PRM 3.0 is end-to-end Partner Revenue Management. It goes beyond traditional partner portals and partner administration to connect the entire partner revenue lifecycle, from recruitment and onboarding through marketing, selling, transacting, customer success, and revenue attribution. Impartner PRM 3.0 combines AI-powered intelligence, automation, ecosystem data and revenue workflows in one platform to help organizations activate more partners and drive measurable revenue.
What is end-to-end partner revenue management?
How is PRM 3.0 different from traditional PRM?
Traditional PRM typically focuses on managing partner relationships, onboarding, content, training, and processes through a partner portal. PRM 3.0 expands the role of PRM from partner management to revenue orchestration. It connects partner marketing, selling, quoting, distribution, hyperscaler marketplaces, customer success, AI-powered insights, and revenue attribution so organizations can manage the full partner revenue lifecycle.
What is partner revenue orchestration?
How does Impartner use AI in PRM?
Aimi, Impartner’s AI-powered intelligence, brings AI directly into partner revenue workflows. Aimi helps identify priorities, reveal performance gaps, uncover growth opportunities, and recommend next-best actions. This helps partner teams spend less time interpreting data and more time taking actions that improve partner performance and revenue.
How does Impartner connect partner activity to revenue?
How does Impartner integrate with Salesforce, Microsoft Dynamics, and HubSpot?
How does PRM 3.0 support hyperscaler marketplaces?
HyperscalerGTM connects partner deal registration, co-selling, and cloud marketplace workflows to help organizations create and manage new routes to market through platforms such as AWS, Microsoft Azure, and Google Cloud. By connecting partner and marketplace processes, organizations can simplify participation, reduce manual handoffs, and support more cloud transactions at scale.
How does PRM 3.0 measure partner ROI?
PRM 3.0 connects partner activity with pipeline and revenue data to provide greater visibility into ecosystem performance. Organizations can measure partner-sourced and partner-influenced revenue, campaign performance, deal activity, partner engagement, and other key metrics to understand which partners and programs are contributing to growth and where investment can have the greatest impact.
See PRM 3.0 in action
Discover how Impartner connects your entire partner revenue lifecycle in one intelligent platform.