How to Win Hyperscaler Marketplaces
Create a ROI-Driving Partner ExperienceWorkshop
How to build an ROI-validated partner ecosystem
How to build an ROI-validated partner ecosystem
Benefits of an ROI-validated ecosystem
Times have changed in the channel. With budgets tightening and a shift towards revenue over influence, there’s unprecedented pressure to demonstrate ecosystem ROI. Up to 85% of the world’s goods flow through the channel, yet securing investments in the channel remains a challenge for many program leaders. Why? The absence of tangible KPIs and results from transactional and non-transactional partners. However, there’s a solution.
By building a process to track and report ROI on your ecosystem, you can instill confidence in the C-suite and unlock investment opportunities. In our workshop, you’ll learn how to navigate today’s challenges to create a ecosystem strategy that delivers tangible results and is built to grow.
Ready to get started? Take our survey to see where you stand, or book a call with the Impartner team to review your program now.
Other upcoming events
Webinar: What can Partner Marketing Automation do for me?
June 25, 2026, 12:00pm - 1:00pm ET
Virtual
Webinar: What can Partner Marketing Automation do for me?
June 25, 2026, 12:00pm - 1:00pm ET, Virtual
Most partner marketing programs share the same problem: vendors build campaigns, partners don’t run them. Research shows 84% of partners have no dedicated marketing resource, and fewer than 15% engage with the marketing programs vendors provide. The gap isn’t motivation. It’s capacity.
Through-channel marketing automation (TCMA) closes that gap by shifting the execution burden from partner to vendor, making it easier to launch co-branded campaigns at scale without relying on partners to have marketing expertise or dedicated resources.
Join Emile van de Klok, Impartner’s PMA specialist, and Sherry Foster, President and Co-founder of AscendX, for a practical 30-minute introduction to TCMA. You’ll walk away understanding what partner marketing automation is, what it can do for your program, and the concrete steps to get started. Whether you’re evaluating TCMA for the first time or looking to reset a program that isn’t getting traction, this session gives you the foundation.
Event siteChannel Meet Up, London
All Day: July 16, 2026
London, UK
Channel Meet Up, London
All Day: July 16, 2026, London, UK
Half Day: July 16, 2026 | London, UK
12 PM – 6 PM GMT
Channel Meet Up 2026 brings together industry experts, analysts and peers to share practical insights on refining and advancing channel marketing strategies. The agenda explores how to better drive, measure, and report demand, while highlighting the latest innovations in customer and partner marketing.
Key topics include AI and automation in partner marketing, ecosystems and marketplaces, MDF performance, partner demand generation and attribution, scaling partner enablement, simplifying partner programs and accelerating partner recruitment and activation.
Location: 58VE – 58 Victoria Embankment London EC4Y 0DS
Event siteCatalyst 26 Conference
All Day: August 25 - 26, 2026
Marriott Hotel at the Brooklyn Bridge | New York City
Catalyst 26 Conference
All Day: August 25 - 26, 2026, Marriott Hotel at the Brooklyn Bridge | New York City
Where Partnerships Leaders Shape the Next Wave of Tech
Built for partnership and ecosystem leaders navigating AI and services.
Network with 1,000+ attending partnership leaders
Leave with a sharper partner strategy
Hear from the world's top AI and services teams
Event site