How to Win Hyperscaler Marketplaces
Create a ROI-Driving Partner ExperienceWorkshop
How to build an ROI-validated partner ecosystem
How to build an ROI-validated partner ecosystem
Benefits of an ROI-validated ecosystem
Times have changed in the channel. With budgets tightening and a shift towards revenue over influence, there’s unprecedented pressure to demonstrate ecosystem ROI. Up to 85% of the world’s goods flow through the channel, yet securing investments in the channel remains a challenge for many program leaders. Why? The absence of tangible KPIs and results from transactional and non-transactional partners. However, there’s a solution.
By building a process to track and report ROI on your ecosystem, you can instill confidence in the C-suite and unlock investment opportunities. In our workshop, you’ll learn how to navigate today’s challenges to create a ecosystem strategy that delivers tangible results and is built to grow.
Ready to get started? Take our survey to see where you stand, or book a call with the Impartner team to review your program now.
Other upcoming events
Platform Power-Ups
August 11, 2026, 12:00pm - 1:00pm ET
Virtual
Platform Power-Ups
August 11, 2026, 12:00pm - 1:00pm ET, Virtual
About this webinar
Level up your partner program, one release at a time. Each month, we unpack the newest features, demos, and product updates fresh from the Impartner roadmap, giving you first access to the upgrades that keep your partner ecosystem ahead of the game.
Think of it as your monthly boost: new capabilities, real use cases, and the tips to put them to work fast. No fluff, no filler, just the power-ups that move your partner-led growth forward.
Grab your spot. Level up your ecosystem.
Event siteAdvanced TCMA: Strategies for Scaling Partner Marketing
August 18, 2026, 12:00pm - 1:00pm ET
Virtual
Advanced TCMA: Strategies for Scaling Partner Marketing
August 18, 2026, 12:00pm - 1:00pm ET, Virtual
About this webinar
Through-channel marketing automation (TCMA) technology has changed dramatically over the past 25 years, faster campaigns, better tools, more automation. But has partner behavior actually kept pace? For many programs, the honest answer is no.
Join Emile van de Klok and Trevor Burnett for an advanced session on what it actually takes to make partner marketing automation (PMA) work at scale. We'll look at why partners haven't adopted TCMA at the rate the technology has evolved, why different partners have fundamentally different needs when it comes to marketing automation, and how to address those differences instead of running a single approach and hoping it fits everyone. Along the way, we'll walk through a mix of real case studies showing what separates programs that succeed with TCMA from programs that stall.
Event siteCatalyst 26 Conference
All Day: August 25 - 26, 2026
Marriott Hotel at the Brooklyn Bridge | New York City
Catalyst 26 Conference
All Day: August 25 - 26, 2026, Marriott Hotel at the Brooklyn Bridge | New York City
Where Partnerships Leaders Shape the Next Wave of Tech
Built for partnership and ecosystem leaders navigating AI and services.
Network with 1,000+ attending partnership leaders
Leave with a sharper partner strategy
Hear from the world's top AI and services teams
Event site