The Best PRM Software
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How to find the best PRM software
Partner relationship management (PRM) software is an essential tool for managing and optimizing your relationships with channel partners. However, the best PRM software goes further. It serves as the center of your partner-related tech stack, unifying all of your different processes into one place, integrating seamlessly with other technologies, and automating key processes across your org, so your team can focus on doing what it does: strategy and building better relationships with your partners.
When looking for the best PRM software, look for those that offer:
- Personalized partner onboarding
- Automated training and certification programs
- Automated lead distribution and deal registration tools
- On-demand marketing and sales enablement
- Real-time performance tracking and scoring
- MDF management
- Easy CPQ tools for partners
- Partner scoring and compliance
- Partner business planning
- Integrated marketing automation tools
- Referral automation tools
- Integrations with the rest of your tech stack
The best PRM software can significantly enhance partner engagement by providing tools for streamlined communication, targeted training, and automated marketing. This fosters a more collaborative and productive partner ecosystem, ensuring that your partners are well-equipped and motivated to sell and support your products.
Ready to find the best PRM software for you? Start here:
- Assess your needs: Identify specific requirements and challenges within your partner ecosystem, as well as budget, size of ecosystem, types of partners supported, and future growth goals.
- Research options: Look for PRM software with the features you need, and look for reviews, stories, and feedback from your peers to understand the pros and cons of different PRM solutions.
- Evaluate integrations: Ensure the PRM integrates seamlessly with your existing systems and tools.
- Consider user experience: Choose software with an intuitive interface for ease of use by your partner managers and partners.
- Check scalability: Select a solution that can grow with your business and accommodate increasing partner numbers.
- Request demos: Test multiple PRM platforms through demos to gauge their functionality and fit for your needs.
- Evaluate support: Ensure the provider offers robust customer support and resources for implementation.
- Analyze costs: Consider the pricing structure and ensure it fits within your budget while providing necessary features.
- Make a decision: Choose the best PRM software that best aligns with your business goals and partner management needs.
Ready to find the best PRM software for your company? Each day millions of partners in nearly every industry across the globe access Impartner. Why? Because the partner experience matters and leading channel organizations agree. Impartner is the fastest-growing, most award-winning channel management solution provider on the market. Our partner relationship management (PRM) and through channel marketing automation (TCMA) solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint.
From partner training and certifications to communications, business planning, and performance compliance, Impartner handles it all and more with best practices and automation built-in. Need to accelerate your partnerships? We’re ready when you are.
Start and Scale Your Channel Ecosystem
Accelerate engagement and profitability at every stage of the partner lifecycle with Impartner, the top-rated partner management solution on G2. Download our guide on how to build your own thriving channel ecosystem!