Cloud Service Provider Marketplaces

What are cloud service provider marketplaces?

Cloud service provider (CSP) marketplaces are digital storefronts operated by cloud vendors such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud. These platforms allow customers to discover, purchase, and deploy software applications and services that integrate with or run on their respective cloud environments.

Beyond serving as a sales channel, CSP marketplaces have become a major engine for indirect sales and co-sell growth. By listing your product on a marketplace like AWS Marketplace, you instantly gain access to the provider’s global customer base, amplifying your visibility, accelerating adoption, and simplifying procurement.

Key benefits of CSP marketplaces:

• Diverse software selection: Customers can browse a wide range of software in one place, making it easy to find solutions that meet their specific needs.
• Seamless integration: Marketplace offerings are often pre-integrated with cloud services, enabling smooth data flow and unified operations.
• Rapid deployment: Pre-configured and cloud-optimized apps ensure faster, frictionless deployment.
• Transparent reviews: Built-in review systems allow customers to evaluate software based on verified user feedback.
• Enhanced security and compliance: Vendors must meet strict standards, ensuring reliable and secure solutions.
• Scalability and flexibility: Marketplace solutions can scale dynamically with customer demand.
• Simplified billing and SSO: Customers can purchase through existing billing relationships and access software securely through single sign-on.
• Reliable vendor support: Continuous updates, patches, and vendor support maintain peak performance.

For vendors and ISVs, these marketplaces create a powerful channel to reach enterprise buyers and streamline go-to-market operations, especially when integrated with partner management and co-sell automation tools.

How Impartner helps

Impartner’s HyperscalerGTM solution bridges the gap between partner management, co-sell execution, and cloud marketplace transactions. It automates the entire partner-to-marketplace motion, enabling vendors to register deals, collaborate with hyperscaler partners, and close transactions through AWS, Azure, and Google Cloud with full visibility and accuracy.

This automation helps companies capture hyperscaler incentives faster, reduce manual work, and accelerate revenue through cloud marketplaces.

Related content:

HyperscalerGTM | Cloud Service Provider | Distribution Channels | Indirect Sales | Sales Channel