What are go-to-market portals?
Go-to-market (GTM) portals are centralized digital platforms designed to support sales efforts. They can be set up for both internal sales teams and your channel partners. GTM portals can be invaluable tools that equip your sales teams and partners with the resources they need to effectively market and sell your products or services.
Go-to market portals often include:
- Product information: Comprehensive, up-to-date details about the product or service you’re selling
- Sales tools: Marketing collateral, proposal templates, pricing calculators, and more to support your sales process
- Training materials: Videos, guides, and tutorials to help everyone understand and sell the product or service effectively
For example, your GTM portal might contain demo versions of the software, customer case study videos, and other marketing resources. Your sales teams and partners could use these tools to better explain the product’s features to potential customers, show them how it meets their needs, and ultimately, close deals faster.
Keep in mind that your GTM portal shouldn’t be a static resource. They often have dynamic, interactive elements that enable real-time collaboration, training, and feedback. It’s like having a shared workspace where sales members can learn, strategize, and work towards a common goal — incredible sales.