What is a technology partner?
A technology partner is any business that forms an alliance with your company to leverage each other’s technology for mutual benefit. Technology partnerships can take many forms, including strategic alliances, joint ventures, solutions partners, implementation partners, reseller licensing arrangements, and more.
For example, if you sell a marketing automation platform, you might form a partnership with a company that provides a complementary tool, such as customer relationship management (CRM) software. Your shared customers could then easily integrate both platforms into their tech stack, benefiting from the unique features of each.
Technology partners can have many different roles in your ecosystem, but common examples include:
- Implementation support
- Product integrations
- Joint product development
- Technology exchange and sharing
- Ongoing customer support and maintenance
These types of partnerships are valuable in today’s rapidly evolving tech landscape, where businesses must capitalize on emerging opportunities and address complex challenges through collaborative efforts.