What is an independent software vendor?
An independent software vendor (ISV) is a company that specializes in developing and selling software, that’s typically designed to work in tandem with other, often larger, software platforms or hardware systems.
For example, Microsoft partners with many ISVs. While their products are widely popular, some customers require specific additional functionalities that they don’t cover. Enter independent software vendors. These specialized companies create complementary software solutions that seamlessly integrate with Microsoft’s products. They may specialize in certain industries or areas like productivity and collaboration, security, CRM, analytics, application development, e-commerce, human resources, marketing automation, or field service management.
By working with ISVs, Microsoft expands its ecosystem, providing customers with a diverse selection of software solutions that seamlessly integrate with its platforms, enhancing functionality and meeting specific business needs across various industries.
By partnering with ISVs, you can grow the capabilities of your products and open doors to a wider customer base, all while providing tailor-made solutions that enhance your overall user experience. ISVs also often have established relationships with specific client bases, enabling your products to reach more customers.
As you build relationships with ISVs, choose those whose products align with your own. A cybersecurity software vendor, for example, might partner with an ISV that provides advanced encryption software. This could enhance the cybersecurity firm’s overall product offering, providing a more complete solution for their customers.
ISV partnerships not only add value to your offerings but also strengthen your position in the competitive marketplace. Partnering with ISVs can be a win-win collaboration that drives mutual success in the world of software development and sales.