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Create a ROI-Driving Partner ExperienceDeal Registration Automation
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What is deal registration automation?
Partner deal registration automation refers to the use of technology and automated workflows to manage the submission, approval, tracking, and protection of sales opportunities (deals) that channel partners bring into a vendor’s ecosystem. It typically enables:
- Partners register deals via an online portal or self-service interface, reducing manual entry and paperwork.
- The vendor to evaluate and approve registrations based on predefined eligibility criteria, granting the partner exclusivity or priority over the opportunity.
- Real-time visibility into registered opportunities, enabling both vendor and partners to monitor status, progress, and actions taken on the deal.
- Integration with systems such as CRM or partner-relationship management (PRM) platforms to sync data deal, reduce conflicts, and improve forecasting.
By automating this process, vendor organizations can improve partner experience, minimize deal-ownership conflicts, accelerate pipeline velocity, and gain better insight into partner-sourced opportunities.
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