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Create a ROI-Driving Partner ExperienceMarketplace GTM
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What is marketplace GTM?
In a channel context, Marketplace GTM (Go-to-Market) refers to launching and scaling offerings through digital marketplace platforms where buyers and sellers connect within a shared ecosystem. Unlike traditional direct or channel-only routes, this strategy enables broader reach, faster launch cycles, and integrated value creation through marketplace infrastructure.
Key aspects of a Marketplace GTM approach include:
- Leveraging marketplace reach to access built-in buyer bases and ready partner networks.
- Streamlining transactions and procurement for faster sales and reduced friction.
- Integrating ecosystem partners such as resellers, ISVs, and service providers to deliver end-to-end customer value.
By adopting a Marketplace GTM strategy, organizations transform the marketplace from a single sales channel into a growth engine that fuels scalability, collaboration, and ecosystem expansion.
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