Partner Management Software

What is partner management software?

Partner management software is a powerful tool that helps businesses streamline and optimize their relationships with partners. Seamless collaboration with your ecosystem, automated workflows to manage partners, and real-time data to measure program performance are all available and at your fingertips with the right partner management software.

For example, a fintech company could use partner management software to centralize their interactions with banking partners, payment processors, and financial advisors. Automating their partner onboarding would ensure quick integration of new partners, while a centralized portal provides real-time access to sales/marketing materials, compliance documents, and training resources. Performance tracking and analytics could help the company identify high-performing partners, enabling targeted support and incentives.

Partner management software can help you manage everything partner-related in one place, including:

• Partner onboarding
• Training and certifications
• Incentives
• Communications
• Feedback
• Asset sharing
• Deal registration
• Lead distribution
• Referral programs
• CPQ tools
• Partner business planning
• Partner marketing
• Performance tracking

By leveraging partner management software, companies can build strong, efficient partnerships, leading to increased partner satisfaction, higher engagement, and accelerated business growth.

Ready to find the best partner management software for your company? Check out Impartner.

Each day millions of partners in nearly every industry across the globe access Impartner. Why? Because the partner experience matters and leading channel organizations agree. Impartner is the fastest-growing, most award-winning channel management solution provider on the market. Our partner relationship management (PRM) and through channel marketing automation (TCMA) solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint.

From partner training and certifications to communications, business planning, and performance compliance, Impartner handles it all and more with best practices and automation built-in. Need to accelerate your partnerships? We’re ready when you are.

Related content:

Impartner’s Partner Management Software| Learn Why Impartner Is the Top Partner Management Software on G2 | Discover How Impartner Drives 296% ROI | How to Build an ROI-Validated Partner Program | The Rise of Partner-First Business Models