What is partner onboarding?
Partner onboarding refers to the period and process when you introduce new partners to your business, its products or services, and your expectations about your partnership. This process is vital in setting the stage for a successful relationship with your partners.
Personalized onboarding journeys are an important way to ensure that your partners receive the information they need to excel. By tailoring the onboarding experience to each partner’s unique profile, including their prior knowledge, strengths, and market focus, you maximize the relevance of your training and resources. This not only accelerates their readiness to engage with customers, but also demonstrates your commitment to their success, fostering a stronger partnership. Personalized onboarding ultimately empowers partners with the right knowledge and tools when they need it most, setting the stage for long-term growth.
The topics and areas you’ll cover in partner onboarding will vary on your industry and your partner’s needs. Some examples include:
- Partnership agreements and terms
- Expectations and goals
- Company introduction
- Tools, technologies, and resources
- Support channels
- Product knowledge
- Market and customer insights
- Technology training
- Sales and marketing training
- Joint business planning
A well-structured and comprehensive partner onboarding process can set the tone for your entire partnership, resulting in better engaged partners, more sales, and a stronger partner relationship.