Partner Relationship Management Software

What is partner relationship management software?

Partner relationship management software (or PRM software) is designed to streamline and optimize the management of your partner ecosystem. It acts as the center of your partner-related tech stack, automating all important workflows, supporting communications with your partners, and delivering data on program performance.

By automating key tasks related to your partner relationship management, such as deal registration, referral automation, and performance tracking, your team can get support to manage day-to-day activities, while also freeing up time to focus on strategic growth and relationship building.

The best partner relationship management software enables:

• Automated partner onboarding and training: Effortlessly onboard new partners, providing training materials and tracking progress against training targets and certifications
• Centralized communications: Streamlines interactions through a partner portal for messaging, events, enablement materials, questions, and more
• Asset sharing: Offer on-demand access to marketing and sales collateral with co-branding tools
• Pipeline management: Automates processes related to lead distribution and deal registration, supporting partner sales efforts and reducing the potential for channel conflicts
• Referral automation: Manages, tracks, and compensates leads from referral and affiliate partners
• Partner business planning: Facilitates goal sharing and tracking between you and your partners for improved performance
• Performance tracking: Provides detailed analytics to identify high performers and areas needing improvement, giving a single pane of glass view into overall program performance and ROI

By leveraging PRM software, businesses can build strong, transparent relationships with their partners, enhancing satisfaction and promoting a collaborative ecosystem. This leads to increased partner engagement and ultimately drives higher revenue and growth.

Ready to find the best partner relationship management software for your company? Check out Impartner.

Each day millions of partners in nearly every industry across the globe access Impartner. Why? Because the partner experience matters and leading channel organizations agree. Impartner is the fastest-growing, most award-winning channel management solution provider on the market. Our partner relationship management (PRM) and through channel marketing automation (TCMA) solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint.

From partner training and certifications to communications, business planning, and performance compliance, Impartner handles it all and more with best practices and automation built-in. Need to accelerate your partnerships? We’re ready when you are.

Related content:

Impartner’s Partner Relationship Management Software| Learn Why Impartner Is the Top Partner Software on G2 | Discover How Impartner Drives 296% ROI | How to Build an ROI-Validated Partner Program | The Rise of Partner-First Business Models