What is partner reporting?
Partner reporting refers to the process of tracking, analyzing, and sharing critical data about the performance of your channel partners. Typically, you’ll monitor key metrics like sales numbers, lead conversion rates, or the effectiveness of marketing efforts. These insights enable you to identify which partners are excelling and which might need additional support or training.
The exact metrics you track as part of your partner reporting efforts will depend on your program goals. Key aspects of partner reporting often include:
- Sales performance: This covers metrics like the number of deals closed, total sales revenue, and each partner’s average deal size.
- Marketing effectiveness: Here, you might track things like lead generation, conversion rates, and the success of co-marketing initiatives.
- Engagement: Reporting on key engagement metrics, like portal usage, training progress, MDF usage, and certification completion can showcase how engaged your partners are in your ecosystem.
The overall goal of partner reporting isn’t just about numbers. It’s about gaining in-depth insights to drive strategic decisions, foster partner growth, and ultimately increase sales. Whether you’re a SaaS startup with a handful of referral partners or a large manufacturing firm with an extensive distributor network, regularly reviewing and sharing partner reports across your organization is essential for a healthy partnership strategy.