GDPR

What is the General Data Protection Regulation (GDPR)?

The General Data Protection Regulation, commonly known as GDPR, is a critical legal framework to understand if you’re a partnerships leader. The GDPR is a European Union regulation that oversees how companies protect EU citizens’ personal data, but it applies to you whether your business is based in the EU or not, if you’re dealing with EU customers’ data.

For example, if you’re a cybersecurity company partnering with a European distributor, you need to ensure that both you and your partner are GDPR compliant. This means being aware of key GDPR principles, such as:

• Consent: You can’t use a person’s data without their clear and explicit consent
• Right to access: Individuals have the right to know what data is being collected, how it’s used, and who it’s shared with
• Data minimization: Only the minimum necessary data should be collected and processed
• Right to erasure: Individuals can request that their data be erased under certain circumstances

Find the full legal text here, and contact your legal team to ensure you’re complying with these regulations in full. Not only does this protect your business from potential fines, but it also safeguards the personal data of your customers, building trust in your brand. Remember, GDPR compliance isn’t just a box-ticking exercise – it’s about respecting and protecting the privacy of individuals.

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Partner Marketing Automation | Partner Program Compliance | Partner Relationship Management