Ignite demand
with paid media
for partners
Design, coordinate, manage, and track paid media campaigns for your partners.
Ignite demand
with paid media
for partners
Loved by ecosystem leaders worldwide
Run hyperlocal paid media campaigns across your ecosystem
Run hyperlocal paid media campaigns across your ecosystem
Run automated paid media campaigns directly on your partners’ behalf on sites like Google, Facebook, and more. You can create and implement local paid media campaigns for all of your partners in your ecosystem, and unlike other methods, it requires zero effort at the local level.
You are in full control of your brand and data – everything happens on your watch. When a customer clicks on one of your ads, they’re automatically redirected to your closest partner’s website for their purchase. Convenience, at the click of a button.
Industry analyst Jay McBain called Impartner’s paid media tool the “crown jewel” of our partner marketing automation platform for a reason. Scalable, future-thinking, and data-driven: that’s Impartner.
Google Ads has become our first source of leads for our partners across all geographies. With Impartner, we have been able to reduce the cost per lead by 75% and we have seen a huge acceleration in lead generation without increasing media budgets.
—Isabelle Pampelune
SMB Business Development Lead
EMEA Channels Organization
Take an interactive tour
Deliver on the promise of demand automation with end-to-end partner marketing automation. With Impartner, configure the platform effortlessly to create a simple, guided experience for your partners that drives adoption and maximizes your market reach.
Learn more about our partner marketing automation tools in our full product tour.
Drive new indirect sales
with zero effort
Impartner’s paid media tool is a highly manageable, scalable, and efficient solution for channel managers who need to grow their indirect sales and directly prove the ROI on their partner marketing efforts.
- Setup and optimize paid media campaigns for your partners across your full ecosystem, fully automated and at-scale
- Manage the co-branded partner campaign messaging, keyword strategy, and bidding on your partners’ behalf
- Avoid interpartner bid hikes, so you are not driving up ad costs and creating competition between partners
- Create landing pages for your partners, and use analytics data to guide your landing page placement and design
- Automatically assign and distribute new leads to your local partners
- Easily allocate MDF dollars towards these hyperlocalized campaigns
Impartner enabled us to generate additional revenue for all of our 150 local resellers by giving them online exposure on Google Search that they would never have been able to set up themselves, driving a 163% increase in local dealers’ leads and 49% decrease in cost per lead. 
—Vanessa van Herpen
Marketing Manager
Growth, automated.
Get there with Impartner.
Learn how you can grow faster,
together with Impartner.
Leverage big data to optimize performance and prove ROI
Leverage big data to optimize performance and prove ROI
Today’s ecosystem leaders must be able to validate the ROI on their partner marketing efforts, and use data to drive future improvements. With Impartner, you get full visibility into valuable campaign data across your ecosystem.
- Beyond generating immediate demand, our paid media campaigns empower you to:
- Get full visibility into campaign and partner performance from your dashboard
- Use our unique AI tools to optimize future campaigns and increase efficiency
- Source invaluable customer data from local paid media campaigns
- Use real-life data to make better-informed global partner marketing decisions in the future
MasterClass: The power of AI for better partner ROI
In this expert-lead MasterClass, we explore the untapped potential of AI to maximize your paid media budgets and how it can revolutionize your approach to partner marketing automation!
Impartner: A proven leader in partner management and partner ecosystems
Recognized on G2 as a Leader in enterprise and mid-market partner relationship management, Impartner helps businesses streamline, scale, and succeed with their partner programs. From onboarding to deal registration to analytics, our customers consistently praise our ability to drive real results, earning top marks across regions including the UK and Europe. Trusted by leading brands, Impartner is at the center of today’s most effective partner ecosystems.








