Your channel partners are asking for help
As a business with an indirect sales channel, you rely on independent channel partners—most of which are small and medium-sized businesses – to market and sell your solutions. Despite their size, these businesses are responsible for a large percentage of your overall revenue. You want to help them sell your brand, and they want your help, too.
The reality is, your channel partners are struggling to keep up with digital marketing and your business is negatively impacted as a result. This is because two-thirds of the customer journey takes place online. Meaning, digital marketing is no longer optional when it comes to engaging with consumers. Your channel partners want to get started with campaigns (e.g. Google Ads), but more often than not, they do not know where to begin, let alone ensure success.
Whether it is lack of knowledge, resources, or fear of failure, channel partners tend to fall back on traditional marketing, while some may even neglect to use Market Development Funds (MDF) provided to them; even if they come to you for assistance, it’s too costly and time-consuming for you, or your agency, to help every partner run Google Ads campaigns.
In other words, enabling channel partners to run successful campaigns is both necessary and near impossible. That is, until now.