Learn How Impartner Can Drive 296% ROI
Create a ROI-Driving Partner ExperienceIntroducing HyperscalerGTM
Redefining how ecosystems connect,
co-sell, and grow in the cloud era
Introducing
HyperscalerGTM
Redefining how ecosystems connect,
co-sell, and grow in the cloud era
Unified partner-to-marketplace motion,
automated end-to-end
According to Omdia research, hyperscaler cloud marketplaces will see $163B in spend by 2030, with 59% driven by channel partners. Yet most partner programs struggle to capture this growth efficiently.
HyperscalerGTM bridges the gap. It connects partner management, co-sell execution, and marketplace transactions into one streamlined motion — accelerating revenue and simplifying how ecosystems scale in the cloud.
The Problem:
Fragmented PRM, co-sell, and hyperscaler process
Today, partner motions are fragmented.
- PRM systems track registrations.
- Co-sell happens in siloed tools.
- Hyperscaler marketplaces require manual validation and deal desk back-and-forth.
The result?
5–7 days of delay, missed hyperscaler funding, higher costs, and partners frustrated by unnecessary complexity.
The Solution:
One connected system for partner-led GTM
With HyperscalerGTM, every step of the journey is automated and connected.
- Partners register deals in Impartner PRM.
- Opportunities sync instantly to HyperscalerGTM.
- Private offers, reseller authorizations, and co-sell motions are automated.
- Transactions complete in AWS, Azure, or GCP Marketplace in less than 24 hours.
- Data flows back to Impartner for complete visibility and attribution.
The first platform to bridge PRM and hyperscaler marketplaces
Other Solutions
Separate PRM, co-sell, and marketplace tools with no native connection
Requires marketplace-native seller setup and credentials
Varies widely, often lacks enterprise-grade certifications
Limited adoption, smaller customer base
HyperscalerGTM
First-of-its-kind integration:
PRM + Hyperscaler GTM in one system
Middleware advantage:
Partners transact instantly, even without seller setup
Enterprise-ready:
SOC 2 Type II certified, GDPR compliant
Proven expertise:
Trusted by millions of partners across
80+ countries
Technology partner
Labra is a multi-cloud GTM acceleration platform and AWS Advanced Technology Partner.
Integrated with
By 2030, channel partners will drive 59% of all hyperscaler marketplace spend.
