HyperscalerGTM | The Future of Partner-to-Marketplace Automation
HyperscalerGTM | The Future of Partner-to-Marketplace Automation
Platform
Why Impartner
See why customers and analysts choose us.
Partner Relationship Management (PRM)
Manage the full partner journey.
Partner Marketing Automation (PMA)
Drive more leads with less work.
Partner Communications
Activate your partner audience.
Partner Services
Let us run PRM for you.
Applications
Aimi Intelligence Layer
AI for partner revenue orchestration.
Partner Lifecycle Management
Automate onboarding, training & revenue-driving growth.
Pipeline Management
Sync deal registration and partner leads with CRM.
Partner Training & Certification
SCORM-enabled courses, quizzes & progress tracking.
Market Development Funds
Hand requests, fulfillment, and ROI analysis.
Impartner Marketplace
Bring lead generation for partners to your corporate website.
Partner Business Planning
Share, create, and track goals together.
Tiering and Compliance
Incentivize partner performance, automate compliance management.
Reporting and Analytics
Know what drives mutual revenue.
Paid Media Marketing
Connect local partners with local leads via Google.
Referral Automation
Effortlessly generate more leads from more types of partners.
HyperscalerGTM
Automate partner-to-marketplace workflows across AWS, Microsoft Azure, and Google Cloud.
Integrations
All Integrations
Seamless integration with your existing tech stack.
Experts Across
Industries
Trending
Resources
Fresh perspectives and outstanding events found here.
About
Impartner
We have a mission to boost your bottom line.
Awards
& Recognition
We get the honors, you get more sales. You win.
Partners
Tap into a wealth of channel knowledge and expertise with our certified partners.
Resource
Center
Insights to up your partnerships game.
Industry Insights
ROI Calculator
Case Studies
Guides
Partner Glossary
Events
Wherever you go, there we are.
Upcoming Events
Webinars
Multiply ImpartnerCon
EMEA PX Summit
Previous MasterClasses
Platform
Why Impartner
See why customers and analysts choose us.
Partner Relationship Management (PRM)
Manage the full partner journey.
Partner Marketing Automation (PMA)
Drive more leads with less work.
Partner Communications
Activate your partner audience.
Partner Services
Let us run PRM for you.
Applications
Aimi Intelligence Layer
AI for partner revenue orchestration.
Partner Lifecycle Management
Automate onboarding, training & revenue-driving growth.
Pipeline Management
Sync deal registration and partner leads with CRM.
Partner Training & Certification
SCORM-enabled courses, quizzes & progress tracking.
Market Development Funds
Hand requests, fulfillment, and ROI analysis.
Partner Business Planning
Share, create, and track goals together.
Tiering and Compliance
Incentivize partner performance, automate compliance management.
Reporting and Analytics
Know what drives mutual revenue.
Paid Media Marketing
Connect local partners with local leads via Google.
Impartner Marketplace
Bring lead generation for partners to your corporate website.
Referral Automation
Effortlessly generate more leads from more types of partners.
HyperscalerGTM
Automate partner-to-marketplace workflows across AWS, Microsoft Azure, and Google Cloud.
Our Integrations
Seamless integration with your existing tech stack.
Experts Across Industries
Trending Resources
Fresh perspectives and outstanding events found here.
View All
Map Your AI Partner Success Path
How to Win Hyperscaler Marketplaces
Create a ROI-Driving Partner Experience
Resource Center
Events
Newsroom
Customer Success
Support
Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive?
Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says. “Any opportunity to advance a learning journey is generally worth it.”
Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive?
Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says. “Any opportunity to advance a learning journey is generally worth it.”
Congratulations on your latest round of funding! Now that you have an influx of capital, do you a solid plan for putting the money to use? You’re going to need one given the expectations that likely came with the new investment.
With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?
Partner needs are evolving. So are their priorities. Are you optimized accordingly? Compare yourself to this handy checklist.
With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?
Trends, opportunities and challenges that are driving the need for greater automation.
If you work with channel partners, there’s a strong chance that your world has seen more upheaval in the past two years than in the previous five. Everything from business economics to technological innovation to customer buying habits is undergoing change. Navigating this post-pandemic period will be a significant challenge, unless you have some help to guide you.
Rigid requirements, underutilized assets and unused market development funds. If your company suffers from even one of these, then your partner program may be too complicated.
A new global study reveals that one-quarter of channel partners will not work with a vendor that does not “fully prioritize a seamless, workable partner experience.”
Does that sound like you?
Whether you are new to partnering or a seasoned veteran, chances are you or one of your peers has Googled, “How to grow my channel?” If so, Impartner has answers for you.
Below are five proven ideas that will help you grow your channel no matter your industry or definition of growth.
A home-grown partner automation stack thwarted Vertiv, an enterprise tech giant with more than $4 billion in annual sales and 21,000 employees, from achieving its objectives with partners. But after evaluating different tech options, Vertiv turned to PRM-leader Impartner. Now, Vertiv is poised to scale to new heights.
You can do amazing things with Salesforce CRM and Salesforce Communities. But helping partners grow your brand and launch compelling marketing campaigns through partners isn’t one of them, says Robb Franks, Director of Sales Engineering at Impartner. Franks describes the capabilities and use cases for Through Channel Marketing Automation (TCMA), which should be a staple of every channel marketer’s toolbox.
