How to Win Hyperscaler Marketplaces
Create a ROI-Driving Partner ExperienceDoes it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive?
Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says. “Any opportunity to advance a learning journey is generally worth it.”
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How to Spend Your Latest Round of Funding
Congratulations on your latest round of funding! Now that you have an influx of capital, do you a solid plan for putting the money to use? You’re going to need one given the expectations that likely came with the new investment.
With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?
Five Things Every Partner Portal Must Prioritize in 2022 and Beyond
Partner needs are evolving. So are their priorities. Are you optimized accordingly? Compare yourself to this handy checklist.
With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?
Priorities for Channel Partners this year and beyond
Trends, opportunities and challenges that are driving the need for greater automation.
If you work with channel partners, there’s a strong chance that your world has seen more upheaval in the past two years than in the previous five. Everything from business economics to technological innovation to customer buying habits is undergoing change. Navigating this post-pandemic period will be a significant challenge, unless you have some help to guide you.
Seven Signs Your Partner Program Is Too Complicated
Rigid requirements, underutilized assets and unused market development funds. If your company suffers from even one of these, then your partner program may be too complicated.
A new global study reveals that one-quarter of channel partners will not work with a vendor that does not “fully prioritize a seamless, workable partner experience.”
Does that sound like you?
Growth Hacks for Pumping Up Indirect Sales
Whether you are new to partnering or a seasoned veteran, chances are you or one of your peers has Googled, “How to grow my channel?” If so, Impartner has answers for you.
Below are five proven ideas that will help you grow your channel no matter your industry or definition of growth.
Tech Giant Vertiv Scales Partner Program Massively with Impartner Automation
A home-grown partner automation stack thwarted Vertiv, an enterprise tech giant with more than $4 billion in annual sales and 21,000 employees, from achieving its objectives with partners. But after evaluating different tech options, Vertiv turned to PRM-leader Impartner. Now, Vertiv is poised to scale to new heights.
The Most Important Tool Missing from Your Salesforce Toolbox
You can do amazing things with Salesforce CRM and Salesforce Communities. But helping partners grow your brand and launch compelling marketing campaigns through partners isn’t one of them, says Robb Franks, Director of Sales Engineering at Impartner. Franks describes the capabilities and use cases for Through Channel Marketing Automation (TCMA), which should be a staple of every channel marketer’s toolbox.
Channel Basics Revealed: The Pros and Cons of Exclusive Partner Deals
When building a channel program, prepare yourself for an inevitable question from one or more partners: “Are you willing to sign an exclusive deal?” The question often pops up when you enter a new market and/or when a partner senses a unique sales opportunity that revolves around your product or service. It’s a conversation you should prepare for as you build your partner program.