Why Impartner

Why Impartner? There are so many reasons

Here are our Top Ten Reasons Impartner is better for your business


Provide each channel partner with a personalized experience – regardless of tier

In today’s highly “consumerized” world, your channel partners have come to expect that you will provide them with the personalized experience they need, online and off. With Impartner, every aspect of your program, from the content on your portal to the assets they can access, as well as the marketing money they can access, and the leads they receive, which can all be personalized based on performance metrics.


Our Platform Goes Way Beyond 9¾

PRM is about so much more than just exposing a toolset to partners. PRM is about creating tailored end-to-end experiences to ensure maximum profitability from each unique partner – and doing so at scale. The Impartner PRM platform is architected to grow as fast as you are, with tools such as our ChannelFlow™ workflow tool, SegmentAI™ for segmenting partners, our SmartContent™ Asset Library, our Notification Engine, and much more.


Best Practices, Baked Right In

Impartner’s PRM solution comes “out of the box” with over 20 years of channel expertise baked right in, but also includes the flexibility to configure every aspect of your solution to meet your unique needs. It’s your domain, your look ‘n’ feel, your portal content – use it to build a competitive advantage in your market. Your portal should be as unique and differentiating as your company.


You’ll Be in Good Company

Leading companies around the world choose Impartner to accelerate their channel growth – and we deliver the results. From high-tech to manufacturing, health sciences to telecommunications – the top companies in nearly every vertical market turn to Impartner when revenue growth is paramount.


Built from the Ground Up for the Channel

Some PRM solutions are merely CRM solutions masquerading as “channel friendly.” These tools inevitably fall short when dealing with the complexities of a modern multi-tiered distribution model. Impartner began 20 years ago with the vision of enabling indirect sales and has kept that laser focus ever since.



Not only does Impartner meet security protocols strong enough to be listed on the Salesforce AppExchange, we are continually audited against SOC 2 standards, and follow stringent security standards for the Open Web Application Security Project (OWASP), the National Institute of Standards and Technology (NIST), and the COSO framework for management of cybersecurity risks. Our applications are routinely scanned and tested by the industry leading Application Security tester WhiteHat. Our customers include some of the world’s leading security companies, so you know we have high standards.


Integration with top CRMs – In Real Time

Impartner was the first PRM vendor to integrate with Salesforce CRM, and remains the only PRM vendor that integrates in real time with all major CRM platforms including Microsoft Dynamics. When your CRM is the “system of record” for your channel business, having real-time access to the data is critical. In the competitive world of channel business, having to wait hours or even minutes for your batched data to “sync” can mean winning or losing a competitive bid.


We Own Your Success from Start to Finish

Other PRM solutions require third-party integration partners to build all customized components and extensive back-end business logic, and to support the company long-term. Projects are billed hourly, so if the implementation doesn’t go as planned, the process can go on for months and can cost many times the initial estimate. With Impartner, our white-glove Onboarding team gets your solution running in record time and don’t let go until you say “done.”


Our Roadmap Velocity

Impartner’s team of developers is larger than most vendors’ entire company. Not that the number of coders is important, but the velocity with which we can bring new solutions to the market is unmatched. We go way beyond just “checking the box” with our features. Each new capability is designed from the ground up to deliver real ROI in the challenging real world of your channel.


We can have you online in record time

Impartner’s highly engineered Velocity™ Onboarding Process means your solution can go live in as few as 14 days, using our carefully crafted and well thought out portal templates. You can also choose a pixel-perfect representation of your corporate brand with your custom look and feel menuing and workflows. Or, simply start fast and polish as you go – it’s up to you.



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