Impartner Inside

Your Guide Through the Channel

CATEGORY

News & Trends

To Improve Partner Content, Borrow a Page from Your Drip Marketing Handbook

To Improve Partner Content, Borrow a Page from Your Drip Marketing Handbook

Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive?
Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says. “Any opportunity to advance a learning journey is generally worth it.”

read more
Five Reasons to Say “Yes” to That Demo

Five Reasons to Say “Yes” to That Demo

Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive?
Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says. “Any opportunity to advance a learning journey is generally worth it.”

read more
How to Spend Your Latest Round of Funding

How to Spend Your Latest Round of Funding

Congratulations on your latest round of funding! Now that you have an influx of capital, do you a solid plan for putting the money to use? You’re going to need one given the expectations that likely came with the new investment.

With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?

read more
Priorities for Channel Partners in 2021 and Beyond

Priorities for Channel Partners in 2021 and Beyond

Trends, opportunities and challenges that are driving the need for greater automation.

If you work with channel partners, there’s a strong chance that your world has seen more upheaval in the past two years than in the previous five. Everything from business economics to technological innovation to customer buying habits is undergoing change. Navigating this post-pandemic period will be a significant challenge, unless you have some help to guide you.

read more