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Create a ROI-Driving Partner ExperienceQuarterly Business Review
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What is a quarterly business review?
A quarterly business review, or QBR, is a strategic meeting held between a company and its partners to review the past quarter’s performance, assess progress against goals, and set the stage for the upcoming quarter. This regular check-in ensures alignment, addresses any challenges, and identifies new opportunities for collaboration. A QBR serves as a vital tool for maintaining a strong, productive partnership between you and your partners.
Imagine you’re a software company and your partner is an IT service provider. During a QBR, you would meet to discuss the success of recent joint marketing campaigns, analyze sales performance, and outline initiatives for the next quarter.
Partner QBRs typically involve:
- Performance review: Evaluating the past quarter’s results against predefined KPIs, such as revenue growth, customer satisfaction, and lead conversion rates
- Goal alignment: Ensuring both parties are aligned on key objectives for the next quarter, such as sales targets, market expansion, or new product introductions
- Challenge identification: Discussing any obstacles or issues that have arisen and developing strategies to address them
- Opportunity exploration: Identifying new business opportunities, such as potential market segments, co-marketing initiatives, or cross-selling opportunities
- Action planning: Developing a concrete plan of action for the next quarter, including specific tasks, responsible parties, and timelines
- Feedback exchange: Providing constructive feedback on what worked well and areas for improvement, fostering a culture of continuous improvement
Quarterly business reviews help both you and your partners stay on track, adapt to changes, and continuously improve your joint efforts, ultimately driving mutual success and growth.
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