Partner Data

What is partner data?

All of the information and insights gathered from interactions, transactions, and engagements with your channel partners form the foundation of your partner data. Like customer data, partner data provides valuable metrics and analytics that organizations can use to evaluate their partner ecosystem’s performance, effectiveness, and overall health.

These data points offer critical insights into the dynamics of your partner relationships and the impact that partner-driven activities are having on your business goals. By analyzing partner data, you can make data-driven decisions that drive growth in your ecosystem.

Some major categories of partner data include:

• Revenue and sales metrics, like partner program ROI, partner-generated revenue, partner-influenced revenue, average deal size, partner-led sales ratio, deal conversion rates, and opportunity pipeline size
• Marketing and lead gen stats, such as lead generation effectiveness, marketing ROI, campaign success, MDF usage, and deal velocity
• Customer metrics, like customer satisfaction rates, renewal rates, and support ticket resolution time on deals involving partners
• Partner training and enablement metrics, like training completion rates, portal usage rates, and joint business planning success
• Ecosystem efficiency stats, which monitor operational metrics such as partner retention rates, partner satisfaction scores, deal time-to-close, and support ticket resolution time for partner requests

By leveraging partner data effectively, you can drive better strategic decision-making, optimize resource allocation, and foster collaborative partnerships that drive mutual growth and success for your organization.

Related content:

15 KPIs for Partnerships You Should Measure | The Transformative Potential of Generative Sales Data | Manufacturing’s Next Competitive Edge? Partner Data | How to Use Data-Driven Partner Behaviors to Drive Growth | How to Build an ROI-Validated Partner Program