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Beyond Numbers: The Transformative Potential of Generative Sales Data

As Impartner's Chief Revenue Officer, I've seen firsthand the transformative power of generative sales data. This innovative model is poised to revolutionize operations for businesses internally and with their third-party partner networks. But what exactly is generative sales data, and how will it play a role in the future of your partner ecosystems?  

Towards the future of generative sales data  

Generative sales data extends beyond traditional data collection methods. Instead of gathering inert data, it's about making your data drive actual and predictable revenue within the platforms you have in place. Put simply, it's data that enables future, automated sales motions. 

Partnerships exponentially expand the footprint of your business, and the associated data that comes from these activities. From onboarding to marketing to deal registrations, any partner program consists of multiple complex sales motions and partner processes working in tandem.  

An automated partner management tool unifies these systems into one platform. Advanced partner automation tools can take data from various aspects of your program and, within the platform, generate new sales actions and activities that have been proven to drive revenue. 

What does this look like in practice?  

It means building email campaigns that automatically adapt and engage partners and end prospects based on deal registration data or implementing advanced workflows to generate real-time customer insights for partners, like Nintex did. Or using data to dynamically curate unique journeys based on partner behaviors that drive more revenue across your ecosystem.  

Moreover, companies can analyze partner data to identify high-intent audiences, crafting AI-powered paid media campaigns that drive new revenue opportunities to your partners. When Stanley Black & Decker did this, they realized a 49% decrease in cost per lead. Xerox achieved a staggering 75% decrease.  

How Impartner is setting a data-driven standard  

Impartner is at the forefront of empowering businesses to leverage generative sales data effectively. With our industry-leading Analytics Studio, you'll find real-time data from across your partner lifecycle, along with pre-built templates and visualization tools to share this data with your partners and internal teams. It's also connected to the other features and functionalities within your PRM and larger integrated tech stack.  

Our industry-leading, real-time integrations ensure that you can harness the power of generative partner sales data across your entire tech stack, maximizing its revenue impact. All tools are further built with an automation and AI-first mindset, enabling partnership leaders to truly leverage generative sales data to its fullest potential. By automating processes and workflows, you can focus on sales initiatives that drive predictable revenue.  

When you look at our competitors, there's not even a question. Impartner is not just setting the standard; we're redefining it. With Impartner, go beyond the data to what you can actually accomplish with it.   

Towards a data-driven business future  

Gartner predicts that by 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven decision-making, using technology to unite their workflows and data. You can be at the leading edge of this change with Impartner.  

With Impartner, you can show the exact ROI you're driving from your partner programs to encourage continued investment in your ecosystem. Check it out in our full guide on building an ROI-validated ecosystem

As the business landscape continues to evolve, Impartner remains dedicated to empowering businesses like yours with the tools and insights you need to thrive in an increasingly data-driven world. 

Want to learn more? Schedule a personalized demo with our team to learn how building advanced data workflows today can lead to more revenue tomorrow.  

About the Author

Curtis Brinkerhoff, the Chief Revenue Officer at Impartner, boasts a remarkable career spanning over two decades in the technology sector. With a foundation in International Business from his college days, Curtis has an unparalleled record of driving incredible business growth. His journey in the industry has seen him don various pivotal roles such as Sales Director, VP, EVP, COO, and CRO, and led companies from $3M to over $100M in annual revenue. Throughout his tenure, he has not only spearheaded sales but has also led dynamic support, customer service, and marketing teams, showcasing his diverse business acumen and innovative problem-solving approach.This experience, combined with his commitment to innovation and excellence, positions Curtis uniquely in serving Impartner's market needs with utmost professionalism. He emphasizes bringing best-in-class solutions to the heart of the partnerships industry.

Profile Photo of Curtis Brinkerhoff