How to Win Hyperscaler Marketplaces
Create a ROI-Driving Partner ExperiencePartner Experience Automation (PXA)
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What is partner experience automation (PXA)?
Partner Experience Automation (PXA) is the practice of using automated systems, workflow tools and data-driven solutions (which may include AI-based engines) to streamline and scale how a vendor supports and grows its partner ecosystem. Key components include:
- Automating partner lifecycle steps such as recruitment, onboarding, certification, deal registration and incentives.
- Tailoring enablement, resources and communications based on the partner’s role, performance, or behavior.
- Integrating with CRM/PRM systems to capture partner activity and provide analytics on engagement, pipeline and outcomes.
- Ensuring a consistent partner experience across different regions and partner types so that scale does not compromise quality.
By applying PXA, organizations can reduce manual operational work, improve partner engagement, and speed up partner-driven revenue.
Start and Scale Your Channel Ecosystem
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