Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner Part 5: Should I bother with the small fishes? As an organization, your goal is to stand out from the crowd and offer something no-one else does. When it comes...
“Many of the new players like accounting firms, marketing agencies, and consultants do not even know what the IT channel is.” By now, the fundamentals of channel development are common knowledge. At Impartner’s customer conference, the channel experts...
“Keeping track of opens, clicks, and bounces allow you to make future decisions when sending your newsletter.” Last week we posted 5 ‘donts’ when sharing the news with your channel partners. This week we want to give you the 5 ‘dos’ and how you can...
“Building a foundation solidified on trust and mutual commitment ensures successful partner/vendor relationships.” Getting your organization to shift to a partner-centric management mindset will require a change in the way you train your team to interact...
How to Build Partner Trust and Avoid Fake News – with Raegan Wilson “Trust is one of the most important things in any relationship, and this foundation is crucial for success and growth. Partner trust starts with your programs and your products.”...
