Impartner + Palo Alto Networks

Palo Alto Networks is a titan in the cybersecurity sector, with a mission to safeguard our digital lifestyle, supported by a vast network of over 20,000 partners encompassing resellers, VARs, GSIs, tech partners, and more. Stephanie Zembal, Senior Manager of Channel Marketing at Palo Alto Networks, delves into the groundbreaking transformation their partner program has experienced with Impartner's partner marketing automation platform. 

"It's really been pivotal in changing the way that our partners are able to co-market with us. We're seeing about a 40% quarter over quarter growth when I'm measuring partner engagement, which is fantastic."

Leveraging crucial features like email marketing, social media campaigns, and an extensive asset library, Impartner has enabled Palo Alto Networks to actively onboard around 800 partners, launch hundreds of campaigns, and significantly amplify their reach and impact. Stephanie highlights the innovative strategies employed to drive partner engagement and adoption of Launchpad, their marketing hub, from initial communication and education efforts to a compelling incentive program that not only encouraged initial use but led to sustained activity and deeper engagement among their partner community.

Gain insight into how Palo Alto Networks utilizes Impartner's reporting and analytics capabilities to track and enhance partner engagement, driving a remarkable 40% quarter-over-quarter growth in partner activity. Through the strategic use of Impartner, Palo Alto Networks has revolutionized the way partners co-market, offering them campaign kits and nurture streams that are easily executable, resulting in efficient and effective partner marketing operations.

Watch now to discover the future of automated partner marketing with Impartner.