How to Win Hyperscaler Marketplaces
Create a ROI-Driving Partner ExperiencePowerful channel marketing
software for powerful
channel teams.
See Impartner in action.
Powerful channel marketing
software for powerful
channel teams.
Experience automated, scalable, channel marketing solutions. Drive seamless demand-generation and deliver leads directly to your partners.
Impartner’s all-in-one through-channel partner marketing solution enables you to remove the barriers of adoption to amplify and promote your marketing messages through partners. It’s more automated and scalable than ever before, meaning you can do more of the work for them.
Built around best practices and innovations, our channel marketing software tools will help you get high-intent leads directly to partners, ensure brand compliance, create customized experiences for partners and their customers, provide lead attribution, and much more.
And your partners? Your partners will get unparalleled partner experiences.
Our customers report, on average, a:
- 32.3% increase in channel revenue
- 29% decrease in administrative costs
- 78% increase in strategic competitive advantage
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The right features to drive demand and lead gen.
A demand generation center to rule them all.
We make it easy for you to operate your Impartner TCMA Demand Generation from one, easy-to-use control panel. Drill down and see the powerful components at your disposal.
Showcase Syndication
This core feature allows you to manage a single, dynamic microsite (Showcase) for your business, fully equipped with lead generation capabilities. Partners can selectively syndicate specific sections of the microsite on their own domain, choose where and how it appears, or use it directly as a campaign landing page. Every lead captured is automatically routed to the appropriate partner and made available within their Lead Management dashboard ensuring speed, transparency, and full accountability.
Email Campaigns
Impartner makes it easy for you to set up ready-to-use email campaigns tied directly to relevant, syndicated landing pages using our SMARTlinking technology. Campaigns are automatically co-branded for each partner and partner user while protecting your branding, making execution quick and simple. Let your partners edit the content or send emails on behalf of Partners.
Content Center
Full digital asset management embedded into your marketing portal to easily distribute segmented content to your partners. Using this feature will help your sales teams increase their conversion rate offline by constantly providing them with updated tools, content, and collateral.
Training & Certification
Every instance of Impartner TCMA comes out-of-the-box with a training course to introduce your partners to the solution and the content available to them. You can also configure this feature via our easy self-service tools to create any additional training & certification paths that you need to extend to your partners.
Journey Orchestration
Configurable and trackable journeys to guide your partners through the onboarding experience to get them up and running as quickly and easily as possible. Partners progress through their short checklist of items to know the path the best marketers follow to maximize lead generation.
Analytics Studio
We all know the golden marketing rule: tracking, analyzing, and optimizing is critical for success. Our TCMA reporting gives you views of every key metric you can imagine with out-of-the-box dashboards.
Paid Media for Partners
Run automated paid ads campaigns directly on your partners’ behalf on sites like Google, Microsoft, Facebook, and more. Create and implement local paid media campaigns for all of your partners in your ecosystem, and unlike other methods, it requires zero effort at the local level.
Lead Management
Integrated lead management functionality gives your partners the ability to manage all the leads generated within the TCMA system via the partner portal, which optimizes lead conversion by empowering your partners to track and convert leads into sales.
Promotion Syndication
Like Showcase Syndication but uses a topic specific banner ad pointing to the related syndicated microsite that is tied to a marketing program, such as a new product promotion, allowing you to leverage your latest promotions to drive demand through your partners.
Syndication
Showcase Syndication
This core feature allows you to manage a single, dynamic microsite (Showcase) for your business, fully equipped with lead generation capabilities. Partners can selectively syndicate specific sections of the microsite on their own domain, choose where and how it appears, or use it directly as a campaign landing page. Every lead captured is automatically routed to the appropriate partner and made available within their Lead Management dashboard ensuring speed, transparency, and full accountability.
Campaigns
Email Campaigns
Impartner makes it easy for you to set up ready-to-use email campaigns tied directly to relevant, syndicated landing pages using our SMARTlinking technology. Campaigns are automatically co-branded for each partner and partner user while protecting your branding, making execution quick and simple. Let your partners edit the content or send emails on behalf of Partners.
Content Center
Full digital asset management embedded into your marketing portal to easily distribute segmented content to your partners. Using this feature will help your sales teams increase their conversion rate offline by constantly providing them with updated tools, content, and collateral.
Certification
Training & Certification
Every instance of Impartner TCMA comes out-of-the-box with a training course to introduce your partners to the solution and the content available to them. You can also configure this feature via our easy self-service tools to create any additional training & certification paths that you need to extend to your partners.
Orchestration
Journey Orchestration
Configurable and trackable journeys to guide your partners through the onboarding experience to get them up and running as quickly and easily as possible. Partners progress through their short checklist of items to know the path the best marketers follow to maximize lead generation.
Syndication
Reports
Analytics Studio
We all know the golden marketing rule: tracking, analyzing, and optimizing is critical for success. Our TCMA reporting gives you views of every key metric you can imagine with out-of-the-box dashboards.
the Channel
Paid Media for Partners
Run automated paid ads campaigns directly on your partners’ behalf on sites like Google, Microsoft, Facebook, and more. Create and implement local paid media campaigns for all of your partners in your ecosystem, and unlike other methods, it requires zero effort at the local level.
Management
Lead Management
Integrated lead management functionality gives your partners the ability to manage all the leads generated within the TCMA system via the partner portal, which optimizes lead conversion by empowering your partners to track and convert leads into sales.
Syndication
Promotion Syndication
Like Showcase Syndication but uses a topic specific banner ad pointing to the related syndicated microsite that is tied to a marketing program, such as a new product promotion, allowing you to leverage your latest promotions to drive demand through your partners.
Push traffic directly to
your local partner.
With the optional add-on of Google Ads for the Channel, you can centrally create and implement local Google Ads campaigns for all of your channel partners requiring zero effort at the local level.
Push traffic directly to
your local partner.
With the optional add-on of Google Ads for the Channel, you can centrally create and implement local Google Ads campaigns for all of your channel partners requiring zero effort at the local level.
Make brand compliance easier.
“The fact that we can segment our audience – role, region, language – and target a specific piece of content, that message, to that audience, and give the power back to the partner, are key.“
Lisa Langley, MBA
Director, Global Partner Communications & Programs, SIEMENS
Trusted by industry leaders.
Maximize the ROI of your
through-partner marketing.
Marketing through the channel has changed dramatically over the last few years. So too has through-channel marketing automation tools. Discover the possibilities of today’s through-channel marketing automation.
Ready to partner with a winning team?
