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Create a ROI-Driving Partner ExperiencePartner Manager
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What is a partner manager?
A partner manager is responsible for nurturing and maintaining your company’s relationships with its business partners. Job titles may vary—Strategic Partner Manager, Partner Account Manager, or Channel Account Manager are all common—but these roles typically report to a partnership director, Channel Chief, or other senior sales or revenue leader. In general, partner managers play a pivotal role in executing your company’s partnership strategy, ensuring partners have the resources and support they need to support growth.
In more detail, a partner manager may be responsible for the following duties, including:
- Recruiting potential partners and onboarding them into your ecosystem
- Managing the program’s partner management platform and partner portal
- Developing strategic plans with partners and identifying opportunities for growth
- Building strong and collaborative relationships with partners through regular meetings and joint business planning sessions
- Assisting partners with all program tasks, like training, deal registrations, marketing enablement, and operational questions
- Measuring partner performance against partner KPIs, such as sales targets, market share, and customer satisfaction rates
- Overseeing the financial aspects of partnerships, including budgeting, incentive management, forecasting, and ROI analysis, to ensure profitability
- Ensuring that all partners comply with legal and regulatory requirements
- Acting as a mediator in resolving conflicts or disputes between partners and your internal stakeholders
- Working with internal teams, including sales, marketing, product management, and customer service, to champion partner initiatives within your org
According to industry research from PartnerPath, people have the largest impact on a partner’s overall engagement. Partner managers are that face to your partners, the linchpin between your company and partners, driving collaboration, growth, and success within your ecosystem.
Start and Scale Your Channel Ecosystem
Accelerate engagement and profitability at every stage of the partner lifecycle with Impartner, the top-rated partner management solution on G2. Download our guide on how to build your own thriving channel ecosystem!
