by Chelsea Rider | Sep 13, 2019 | Impartner Articles, Operations
” Research on referral program success rates shows that broad promotion of a company’s referral program is a significant step in getting customers to refer multiple times. ” Organizations looking to develop a referral program have a lot to...
by Chelsea Rider | Aug 30, 2019 | Impartner Articles, News & Trends
Impartner Acquisition of Amplifinity Helps Companies Optimize Revenue from Referral Partners “Companies using an intentional versus ad-hoc process like Amplifinity see an average yearly increase in revenue of more than 30.” In 2019, a stunning 72 percent...
by Chelsea Rider | Aug 16, 2019 | Impartner Articles, Operations
” The vendor needs to establish a demand generation closed-loop process that results in the partner getting qualified and ready-to-buy leads.” If you’re building a channel, it’s always best practice to follow best practices. In an excerpt from Impartner’s...
by Chelsea Rider | Sep 21, 2018 | Events, Impartner Articles
Featuring Marketo, McAfee, Fortinet, and Splunk Dreamforce is a sprawling showcase of today’s technology leaders, vying for attention from top corporations to be part of their tech stacks. The field is crowded, and the overwhelming amount of choices can actually slow...
by Impartner | Jan 12, 2018 | Impartner Articles, News & Trends
” When it comes to SaaS in the channel, the biggest trend and threat for 2018 and beyond is verticalization.” SaaS/cloud adoption was very strong in 2017, reaching $46.3 billion by year’s end, Gartner predicts. As adoption increased, the IT services...