by Chelsea Rider | Sep 13, 2019 | Impartner Articles, Operations
” Research on referral program success rates shows that broad promotion of a company’s referral program is a significant step in getting customers to refer multiple times. ” Organizations looking to develop a referral program have a lot to...
by Chelsea Rider | Aug 30, 2019 | Impartner Articles, News & Trends
Impartner Acquisition of Amplifinity Helps Companies Optimize Revenue from Referral Partners “Companies using an intentional versus ad-hoc process like Amplifinity see an average yearly increase in revenue of more than 30.” In 2019, a stunning 72 percent...
by Chelsea Rider | Aug 16, 2019 | Impartner Articles, Operations
” The vendor needs to establish a demand generation closed-loop process that results in the partner getting qualified and ready-to-buy leads.” If you’re building a channel, it’s always best practice to follow best practices. In an excerpt from Impartner’s...
by Chelsea Rider | Mar 20, 2019 | Impartner Articles, Sales
Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner Part 5: Should I bother with the small fishes? As an organization, your goal is to stand out from the crowd and offer something no-one else does. When it comes...
by Impartner | Nov 29, 2018 | Impartner Articles, Operations
Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner Part 1: Build it and They Will Come! Background: After more than 20 years in the channel, I sometimes feel like Santiago, Ernest Hemingway’s hero, unlucky in my...