Channel Chief Advisory Board

CCAB
The Impartner Channel Chief Advisory Board (CCAB) assembles a powerhouse group of the Channel Glitterati: those who are helping shape global and regional channel agendas and best practices. As a top channel technology vendor, Impartner has distilled this prestigious group to those who regularly generate headlines, keynote at top channel forums, curate leading channel events and are trusted channel advisors for top corporations worldwide.

CCAB Blog Posts

The Seven Myths of Being a Channel Chief

The Seven Myths of Being a Channel Chief

If you’re new to channel sales or management, or even a seasoned veteran of partnering, you likely have many questions on key aspects of your job. You may even wonder how other channel chiefs at companies like yours operate. Impartner Channel Chief Advisory Board (CCAB) member Theresa Caragol unpacks commonly held misperceptions. And she would know.